A Jewelry Factory Field Trip

to one of New Mexico's most well known jewelry fabricators

Free tours, Free gifts for children under 12
Jewelry for sale from the shipping room at factory prices

We Now Sell Beads!!!!!!

Mile Marker 286, Hwy 70
(Between Ruidoso and Roswell)
Across from School in Hondo
575 653 4062
or 575 653 4809

See How we go from


To This

We sell our lead free pewter jewelry to over 300 Museum Gift Stores, Galleries, and National Parks throughout the United States

How it's Made!!!

Alice Seely designs all the jewelry, oversees production
and personally makes a lot of the jewelry

We begin by heating an ingot of pewter in a pot to 600 degrees
Below is a pot of melted pewter the jewelry

We pour the melted pewter into a centrifuge (spinner) containing
a rubber mold Alice has previously made Below is a rubber mold the jewelry

The centrifuge spins for 30 seconds after the melted pewter is poured
Below is the open centrifuge with the mold held down by a round metal frame

The centrifuge has been started, the rubber mold is inside,
The hot pewter is being poured into the mold through the top of the casting machine

After 30 seconds the centrifugal machine stops, we open the cover, take out the mold, and pull the finished pieces off the mold The pieces are on gates, "spokes" that go back in the pewter pot to be re-melted

The cast pieces are broken off the gates and placed in a box, face up The box is taken outside and the pieces are sprayed with a special paint that doesn't come off after it dries

The painted pieces, We wrap parts of the pieces in blue tape where we don't want to paint them

The painted pieces are brought back inside for cleaning
We use old blue jeans, since they have no lint, and wipe off the top of the pieces,
leaving the black paint inside the recesses for definition

We finish drying the pieces under a hot lamp to set the paint

After the pieces dry, they are buffed on a felt wheel by hand until
they are shiny, smooth, and have clean edges

We take the buffed pieces into the cleaning room and spray
off any dust left from the buffing process

We attach pin backs to pins with a special riveting process

Since our factory is 26 miles from town, we print and cut all of our display cards
and make all of our own display boxes Here we are cutting our cards on a cutter

We package our pins in matchbooks that we print, fold and cut in-house.
This is a pin inside a matchbook

This is the outside of a finished matchbook There is special writing
on the back of the matchbook that makes the pin special

Our Earrings and pins are ready for packing and shipping

Customers can purchase bracelets right off the wall at factory prices

Pins, Pendants and Earrings are also available

Shopping Room